The creation of the commercial for Iveco was born as one international campaign for the new citybus 2016 Iveco, mainly for airport to city transport.
It was the first of the institutional videos made in the Czech Republic for Fiat Iveco, which usually relies on Kinovision with our flagship director in Brno. A film co-production with Italian Turin based agency La Bottega dell’Immagine.
As a film service, we found ourselves facing a complex production, lasting several days, including a week of pre-production, two days of location scouting, 2 days of shooting, a week of editing, with the collaboration of the Brno Film Office and the City of Brno.
For the locations we toured the South of Moravia. Filming took place in and around Brno, Brno airport, Palava area, Slavkov u Brna / Austerlitz castle, Sonberk vineyard, with a crew of 8, the best film makers in Moravia, including director, assistant director, director of photography, sound engineer, toolmaker, producer, 2 production assistants, plus several extras.
The moving shots were made with the steadicam, the use of a dolly / crane both mounted on a car and from the ground, to reach about 6 meters in height.
Shot with the Alexa mini, edited using Adobe Premiere, and Final Cut Pro, color grading and color correction with DaVinci Resolve.